Ashley Furniture HomeStore
Written on August 4, 2008 by admin
Richard and Aggie Choi opened their first ashley home furniture store three years ago, though they’ve been furniture retailers for about 20 years.The furniture business wasn’t quite where they saw themselves ending up, as is true with many retailers.The ashley home furniture store side of the business includes one store each in Lubbock and Amarillo and a third in Midland, Texas. Aggie and Richard broke ground in May on a fourth AFHS in Hobbs, N.M.; it should open in eight to 10 months. A fifth store in Roswell, N.M., is slated for a year from now.
Stores range
Though the retailer doesn’t disclose its average annual sales, they are up 2.8% from last year and youth represents roughly 9% of the overall business. The stores range in size from 40,500 to 42,000 square feet and 12% to 15% of that floor space is youth, devoted to an average of 15 vignettes per store.AFHS carries ashley home furniture store exclusively as well as lighting, bedding, wall decor and rugs from various vendors. Right now they’re expanding into the tween market, something Aggie is very excited about, saying “it’s an important market segment that shouldn’t be overlooked.” Full beds are a key offering in this segment.
